11 Time Winner of the Magna Society Award!

AudicarAudi has recognized its top performing dealerships throughout 2012, a year that saw record-breaking sales, and Carousel Motors has been honored with the Magna Society Award. For the 11th year in a row, Carousel Motors has received this high honor more than any other dealership in North America!  The Magna Society program honors the best of the best among all U.S. Audi dealerships based on customer satisfaction, business objectives, and the progressive Audi culture.

“At Audi, we are constantly improving the customer experience each time a consumer interacts with our premium brand,” said Mark Del Rosso, EVP and Chief Operating Officer, Audi of America. “With the annual Magna Society awards, Audi celebrates U.S. dealers who have advanced their goals while maintaining a thriving business model.”

At Carousel Motors, we are very proud of this award and take pride in serving the Eastern Iowa region. Customer satisfaction is a top priority and we strive to exceed your expectation with each visit.

Audi tops manufacturers in first self-driving car tests.

Google is in the forefront for developing a self-driving car, but did you know Audi is jumping in this arena as well? Audi reported plans to unveil its own autonomous car during next week’s Consumer Electronics Show. Audi spokesperson reports, in addition to driving, the car will also be able to find parking spaces and park itself.

The State of Nevada issued its second license only to Audi, allowing the testing of autonomous vehicles on the state’s public roads. The first license was given to Google, which makes Audi the first automotive manufacturer to obtain this special permit.

Check out this very cool video.

Only Audi brings to life such innovation.

Audi and Volkswagen Dominate Strategic Vision’s: 2012 Total Quality Award List

See the list here.

Just a few days ago, Strategic Vision announced their 2012 Total Quality Award winners and Audi and Volkswagen dominate the list.

Total Quality is the measure of how closely the experience of quality matches the explicit desires of the customer. In terms of Total Quality, Volkswagen Group of America is the leading corporation, as reported by Strategic Vision in their press release.

Strategic Vision identifies consumers’ motivations to purchase a particular product by looking at everything from product attributes and personal benefits to perceived value and emotions. Three Volkswagen models were named segment leaders in the Total Quality Index study. The Golf took top honors in the small multi-function segment, the Eos led in the convertible under $30,000 segment, and the Tiguan placed first in the entry utility segment.

Among luxury brands priced $40,000 and above, Audi improved the most from 2011. Individual accolades include the Audi A8 named as the overall Best Model and Luxury Car, and the A4 topping its category in the Near-Luxury Car segment.

We couldn’t be happier about this news! Stop in and test drive one of these “Total Quality” cars today!

Audi sets all-time U.S. July sales record with 28% increase

Audi reports 19th consecutive month of record sales; premium category vehicles (A8, A7, A6, and Q7) represents 30.4% of July demand.

Audi established a new July record, with sales of 11,707 new vehicles representing a 28% increase above the old mark set in July 2011. The best July in the brand’s U.S. history also stands as the 19th consecutive month of record performance. The results for the first seven months of 2012 set a year-to-date record, as well.

Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) jumped 20% to equal 30.4% of total July sales demonstrating the brand move upmarket in the luxury sector is continuing unabated. Audi sales momentum benefitted strongly from robust demand for the technologically advanced Audi A6, with the model.line generating a 66.8% sales increase for the month and a 123.8% increase year to date.

Availability of enhanced 2013 models allowed many best-selling Audi cars to hit their stride in dealerships nationwide. Interest in the thoroughly updated Audi A4 sent sales of that top-selling model line up 51.7% in July, while new models boosted Audi A5 sales 31.9% for the month and 6.6% year-to-date. The Audi Q5 also performed favorably with an increase of 10.0% for the month.

“Audi models exude emotion and innovation, and consumers are responding,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “A record July kicks off a second half that will see the brand gain even more sales momentum.”


  • July 2012 ranks as the best July in Audi of America history
  • Audi A4 sales up 51.7% compared to July 2011; YTD sales grew 4.4% compared to previous period.
  • Audi A5 sales up 31.9% compared to July 2011; YTD sales grew 6.6% compared to previous period.
  • Sales of Audi A6 increased 66.8% compared to July 2011; YTD sales up 123.8% compared to previous period.
  • Sales of Audi Q5 increased 10% compared to July 2011; YTD sales up 19.9% compared to previous period.
  • Sales mix for Audi TDI clean diesel models finish the month at 46.2% for the A3 TDI and 25.9% for Q7 TDI; sales of the Audi A3 TDI increased a solid 28.3% for the month.
  • For the record-setting month of July 2012, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A4, the Audi A5 and the Audi A6 models.
  • Audi Certified pre-owned sales of 3,136 vehicles set a record as the second-best July despite the reduced inventory of available models for the program.

Audi Sets New Records for Deliveries in the US, First Half of the Year

New record for Audi: In the first six months of the year the company handed over more than 733,000 cars to customers worldwide, 12.3 percent more than in the same period of 2011. Around 133,050 customers chose an Audi in June alone – 13.1 percent more than one year ago. The strong performance in Germany continued in the past month with growth of 14.6 percent. The Ingolstadt-based company once again experienced significant double-digit (+20.4 percent) growth in deliveries on the Chinese market. In the United States, AUDI AG concluded the first half of the year with the best sales month in the company’s US history, plus 26.0 percent in June.

“Despite a noticeable headwind in the Southern European markets, where Audi performs better than the total market, the brand is growing in all world regions. As a result, we are clearly on course to achieve our target of 1.4 million deliveries by year’s end,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. Peter Schwarzenbauer, Audi Board Member for Marketing and Sales, adds: “We want to continue this growth path in the second half of the year, when overall sales are traditionally not as strong. The new generation of the Q5 will also contribute as well as the new A3, which is especially important for Europe.”

In the United States, Audi of America set new records for deliveries in each of the six months. Cumulative sales rose by 16.5 percent to 65,158 units, fueled above all by the Q5 and the A7 Sportback, which is particularly popular with American customers, as well as by the A6 Sedan. There were 4,249 units of the A7 luxury-class coupe delivered in the United States during the first half of the year; the Q5 grew further in its second-biggest sales market by 21.6 percent to 13,544 deliveries. Moreover, continued growth across all models in Canada (+14.0 percent to 10,054 cars) and Mexico (+6.0 percent to 3,862 cars) further strengthened Audi’s momentum in North America in the first half of the year.

Classic Car Ads: R8 Hostage

Audi R8 Hostage

It’s Monday, and that means another classic car ad. Today’s is a recent one featuring the Audi R8. Why does this one qualify for the classic car ad category? Because as the ad says, the car is already a classic! Plus, it’s a great combination of bank-heist suspense, beautiful cars, and humor.

Classic Car Ads: Audi Keyrings

It’s been a while since the super bowl and people are still talking about how the automaker ads stole the show. This got us to thinking about other great ads from the past. Starting today we’re going to share some of our favorite ads for the different marques that we carry. Some are old, some are foreign, but all are classics!

Today we’re going to feature a foreign ad for Audi. Like many other ads we’ve featured, this one is a little old. Judging by the keys alone, this is probably from the 1990’s, since most companies went to the flip keys in the early 2000s.

This is a great ad to reflect on, because it’s amazing just how far things have changed since then. While we’ve always loved Audi, they were not always at the top of most premium consumers’ shopping lists. Until recently in the US, it was usually BMW or Mercedes if you wanted a premium German car. Lucky for us, since this aired, Audi has been combining it’s clever advertising with great products, and now they are setting US sales records nearly every month.